Over the last decade, affiliate marketing
has become the number one channel for
acquiring customers via online marketing.
Prior to this, brokers and brands in general
used to have massive media buying, PPC
and SEO departments investing unlimited
funds on CPM or PPC campaigns,
with the aim to convert leads into
paying customers.
How I got approval for Google adsense in a month
How to qualify Ysense Clixsense surveys
This led to excessive
How I got approval for Google adsense in a month
How to qualify Ysense Clixsense surveys
This led to excessive
overspending in many companies - the
successful few still manage these efforts
inhouse. But then something changed:
Affiliates started to enter the market.
So, who are those magical angels we
call affiliates? Essentially, they are media
buyers, SEO or content experts that are
sourced to carry out marketing efforts
and later get compensated retroactively
for every customer they send to a broker
(leads, new paying clients and at times -
revshare).
Finding a few affiliates and getting them
to send you unlimited traffic may sound
easy. However, before we get to the dos
and don’ts, let’s try to get familiar with
the pros and cons of having an in-house
affiliate program as opposed to the
option of working with affiliate networks.
Among the pros of running your very
own in-house affiliate program is the
ability to control and assess the quality
of your affiliate marketing efforts. Many
networks will not be fully transparent
because they simply wish to breast their
cards; if they reveal who their affiliates
are and their performances, both you and
the affiliate will prefer to cut the network
out. Moreover, it is in the network’s interest
to let affiliates send as much traffic
and sales to you as it means that while
they are getting paid according to the
agreement, your interest is to control the
volumes and value as you will still need
to deal with the ROI later. Therefore, they
will not reveal their affiliates to you but
will rather use encrypted subid`s for their
own analytics purposes.
How I got approval for Google adsense in a month
How to qualify Ysense Clixsense surveys
How I got approval for Google adsense in a month
How to qualify Ysense Clixsense surveys
No transparency means that you have
no idea where you are being promoted,
which ads are being used etc.; this poses
many regulatory risks that could later be
very costly to you. When working with
affiliates, it is crucial they represent your
brand appropriately beyond just driving
clicks, registration and sales. Therefore,
managing your own affiliate program
would allow you to control who is
promoting you making sure that they are
driving high quality traffic to you.
Do's and don'ts in Affiliate marketing
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