Friday, October 18, 2019

What is Online AffiliateMarketing

Affiliate: An individual who contracts with a
merchant in order to help sell that merchant’s
product. The product may be anything someone
will pay for, whether tangible (such as clothing),
virtual (such as electronic books or
downloadable software), or information (such as
expert advice).
Associate: Another word for an affiliate.
Merchant: An individual or business who has a
product and, in this case, uses affiliate
programs to sell this product. Usually, the
merchant takes all responsibility for recording
leads and orders, and for storing and delivering
the product to the customer.
Power Affiliate: A term used to loosely define a
successful affiliate. Often, people have a
monetary figure in their heads (usually less than
what they are making themselves) to determine
"power affiliate" status. Power is relative and
can be equated in terms of revenue, influence,
and good will.
Testimonial: A written statement of support,
preferably from a respected individual or
company. Use of testimonials in advertising can
greatly enhance sales.
Traffic: The number of times your webpage is
visited. This may be from several "unique"
visitors, or from a few loyal fans.
Online affiliate marketing
An online affiliate program is a contractual
agreement you make with a merchant to acquire
targeted traffic, generate a sales lead, or sell a
product. This product may be physical (such as
books), virtual (such as electronic books or
downloadable software), or information (such as
expert advice).
Online affiliate marketing began as a natural
outgrowth of the popularity of "linking" to other
sites. Webmasters would incorporate electronic
links into their site, which would take the reader
directly to a point of interest. Merchants then
saw the potential to reach more customers and
began to offer incentives, usually money, in
order to encourage webmasters to link to the
merchant’s site. Online affiliate programs began
in the mid-1990’s and are currently a popular
way to earn money online. In fact, research
shows that affiliate marketing is the most


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